Converting More Impressions With Real Time Bidding Videos

What's the big deal with real time bidding videos? First, let's get a couple facts in line. 77% of all American buyers will watch an online video this month. That is a significant percentage, because it indicates a consumer shift to online video viewing. Furthermore, the online video market will exceed $2.5 billion by the end of the year (2012). Obviously, there is some serious customer potential in the video advertising market. Now for the kicker question: how do you gain conversions?
This is where real-time bidding enters the picture. Real-time bidding (RTB) on online videos is one of the best ways to convert more customers. Here are some of the reasons why RTB is quickly becoming the new Internet advertising gold field.
• You get to bid in real-time.
• You get full transparency on every media placement before bidding.
• You gain knowledge of the ad placement, whether user-initiated or auto-initiated, before you bid.
• You are able to micro-target your audience for optimal ad placement.
• You gain complete data analytics on each campaign for better ROI.
• You can set automated optimization for maximum campaign conversion rates.
RTB is not too much different from conventional advertising, except that it's better and appears in videos as opposed to dedicated ad spaces. Most all of the usual ad tools and advantages you're used to expecting are still available or even enhanced by the process. Here are some of the standout features of a solid RTB provider.
• Instead of spending advertising money on ads that are badly places, you can adjust your strategy on the fly since you have full control of your real time spending. RTB allows you to set spend ceilings for each ad in order to better calibrate cost vs. performance.
• Powerful targeting. Since converting customers is the main goal of RTB, you can use user-synching, bidding and retargeting all in real time which gives you the best leverage so you can get the maximum conversion rate.
• Insightful analytics. Gathering the knowledge you need to build great advertising campaigns means knowing the trends, the customers, the placements and the marketplace. By constantly monitoring your ad campaigns and performance, you can develop a winning solution to the need of the hour.
Real time bidding videos aren't merely some passing fad. The experts are predicting that real-time bidding is on a growth spurt, which means that if you get in the game right now, you're likely to win some major conversions in the months ahead.
The ability to make bidding decisions on an impression by impression basis is what makes real time bidding video so advantageous. Ross Machuka uses video advertising to reach customers and recommends SpotXchange for all RTB needs.

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